Skip to main content

imarket premiums tick up in 2025 as Polaris confirms MGA joiners and AI pilot

disruptive technology

Digital trading platform imarket handled £454m of premium in 2025 with policies traded rising to just over 547,000, Insurance Age can reveal.

The commercial premium total was up 1.2% year-on-year as the policy count was ahead compared to 546,449 in 2024.

The offering connects 2,000 brokers to providers’ products and is part of industry-owned Polaris.

Polaris’ Live-Chat service recorded another year of rapid growth. It powered 438,000 conversations, up 24% being used by nearly 8,000 individual brokers.

We occupy a unique and privileged position as an industry owned company. Our financial surpluses are invested back into our products which

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact info@insuranceage.co.uk or view our subscription options here: https://subscriptions.insuranceage.co.uk/subscribe

You are currently unable to copy this content. Please contact info@insuranceage.co.uk to find out more.

Sorry, our subscription options are not loading right now

Please try again later. Get in touch with our customer services team if this issue persists.

New to Insurance Age? View our subscription options

Blog: When does optimism topple over into delusion?

The Biba Conference last month was a triumph, and the lyric that united every insurance conversation in the city was growth. But the unbridled optimism about growth almost always came with the bassline ‘have you heard about the crazy rating in the market?’ Emmanuel Kenning interprets the notes asking if maybe for once it really is time to shrink to greatness.

Flood Re rolls out consumer campaign

Flood Re has launched a UK-wide educational tour promoting flood resilience and encouraging people to rethink the response to flood risk, with the joint initiative between the government and insurers using “the UK’s largest digital advertising van”.

Most read articles loading...

You need to sign in to use this feature. If you don’t have an Insurance Age account, please register now.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an indvidual account here: