Digital: Don't fall foul of FSA regulations
Brokers should ensure that their social media strategy is "clear, fair and not misleading" while pursuing a digital communication strategy.
Simon Hughes, sales and marketing director, Open GI, urged brokers to be mindful of the Financial Services Authority's (FSA) regulations ahead of a marketing push.
Responding to the views of Manchester-based Broker Paul Hine, he said: "Once you embark on using a social media channel, brokers need to use it carefully with the FSA in mind to ensure that posts are 'clear, fair and not misleading'.
"Therefore, a social media strategy from the outset is paramount to decide which channel you adopt
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