The perfect fit
SME clients want cover that is cheap, robust and convenient, making the internet the ideal trading platform. Alistair Hardie urges brokers to take note of direct writers and affinity players, and shift their focus online
While the insurance broking industry continues to disregard the risk posed by direct writers and affinity players in the small to medium-sized enterprise (SME) market, it leaves itself vulnerable to an imminent shift online.
The UK commercial insurance market is worth somewhere in the region of £22bn in gross written premium. Of that, £9bn comes from SME firms with up to 50 employees, making the SME commercial market incredibly attractive and, to date, placing it firmly within the realms of the
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