A change for the better
When broker Bromwall was deciding whether to move to a new IT system,it faced a classic dilemma: the possible downside of unfamiliarity andteething troubles against the potential for much-improved efficiency andcustomer service
The relationship between a broker and his IT facilities is oftenlikened to that between a cavalryman and his horse. Over time, anunderstanding develops which allows tasks to be undertaken quickly andpainlessly.
The broker becomes attached to his system, forgiving its shortcomings. Hegrows comfortable with the familiar and reluctant to change. But intoday's market, there is no room for misplaced loyalty orsentimentality.
Brokers need cutting-edge systems that reflect market realities and offerthe
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