Trading places
Brokers are increasingly adopting technology as a means of both selling their products to customers and placing business with insurers but, as Ian Russell explains, insurance continues to be a relationship-driven business
Over the past 20 years, much has been said about the demise of brokers and questions about the value of their position in the insurance market will no doubt be asked for years to come, especially while the market is changing so rapidly. Despite all the hype and predictions, however, there are still around 4,000 operating in the UK at present.
From an underwriting perspective, brokers have gradually evolved from being technophobic to tech-savvy in order to minimise costs and improve efficiency in
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