Aggregator systems drive customers to distraction
Aggregator sites offering general insurance are failing to deliver consistent pricing and are not us...
Aggregator sites offering general insurance are failing to deliver consistent pricing and are not user-friendly, with about one in four quotes being abandoned, according to new research into online customer-service habits.
However, the report's author warned brokers that they needed to continue to invest in the online channel; predicting four out of five general insurance policies would be purchased online in 10 years' time.
The report, Online shopping survey for the general insurance market 2006
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