The Blog Spot: Clickbait! From temp to perm

Emmanuel Kenning

Clickbait.

Imagine it on Insurance Age.

You’ll be amazed when you see what this insurance boss looks like now What is this great new policy sweeping the country? You won’t believe what happened next when this insurer launched their new product

Sometimes I wish we could write like that.

But we try to avoid it. As the above shows, it probably wouldn’t work anyway.

You won’t be surprised that despite our anti-clickbait tendencies we still monitor the click rate on stories like a hawk.

We do

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