Adding value in an ‘aggregator-led’ chain

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Technology has moved clients towards price-focused aggregators, but there is still room for traditional broking in the household market, says François-Xavier Boisseau

As the industry celebrates 22 years of the UK Broker Awards, recognising the best of breed in the market, I’ve been reflecting on how major changes in technology over this time has moved clients further away from insurance experts and more towards a price-driven commodity, and how brokers need to continue to prove value in the chain.

In recent years we’ve seen aggregators dominating the private car market. Now with total price transparency, this has benefitted direct writers and big brands. Some

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