Profile: Turning the e-trading tide

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Jaime Swindle admits that at 17 she was relatively unconfident and that joining insurance was the safe option. She could also have gone to work at a solicitor. Like many new starters all she knew about insurance was car related. At school geography and meteorology in particular had been her passion. “I had my sights set on being the next Wincey Willis,” she recounts.

At a small broker in Malvern she started in personal lines learning the basics. Armed with ratings guides, memo pads, carbon paper

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