Weave your own web

Technology has opened up new possibilities for insurers to work alongside their broker partners in the area of business generation. Once both parties understand what is possible, the insurer-broker relationship is likely to transform significantly.

Insurers' annual marketing budgets are significant, as they must advertise their products to brokers in the hope that they will, in turn, digest this information, understand their key benefits and know how to market these products to the most

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