Covéa poised to launch direct arm
Direct motor insurance is set to go live in 2016 but insurer highlights commitment to intermediated market.
Covéa Insurance is poised to launch its direct motor insurance proposition in early 2016.
The insurer said it had been talking openly about its intentions to launch a direct operation since the creation of Covéa in 2012 and has chosen to utilise one of its in-house brands - Provident Insurance - to market the proposition.
Research
Retail distribution director, Carol Geldard, explained: "We carried out extensive independent customer research to test all our in-house brands and the results were
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