RBS to contend with limited appetite for insurance sell off

rbs-insurance-sell-off-direct-line-churchill-EC

It is unlikely that RBS Group will be able to fetch a good price for its insurance arm, according to financial experts.

Reuters has reported that while estimates have put RBSI's value at about £4bn, analysts claim that the group is going to experience difficulty in striking up a worthy deal with either equity investors or trade buyers.

This prediction comes despite RBSI's recent return to profit.

Investec analyst Kevin Ryan said: "The history is that lots of people have prodded RBSI with their bargepole and walked away. It comes down to the issue that although the top 10 insurers have something like 80% of the

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