PMI industry must change tack to avoid further consolidation, says Pruhealth
Pruhealth has slammed the unsustainable economics of the SME private medical insurance (PMI) market.
Reacting to the recent acquisition of Groupama Healthcare by Simplyhealth, Dave Priestley, sales director at Pruhealth, said: "The SME PMI market is contracting. Insurers and brokers continue to leave the market. It's a tough, competitive market and it's heading in the wrong direction and at a time when the NHS is under pressure, the market should be growing."
Mr Priestley claimed a reason for this was that small firms' perceived value of the traditional PMI product had not kept pace with
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