First Assist launch white-label SME product

Business claims proposition makes it easy for affinity partners and brokers to sell insurance online

First Assist Insurance Services has launched a small to medium sized enterprise (SME) insurance proposition.

It claimed the marketing and distribution solution would allow distributors to take full advantage of the growth potential in the market, which according to Datamonitor was estimated to be worth around £5.4bn in 2008.

The offering has been designed to overcome the obstacles which First Assist said prevents banks, building societies, affinity players and brokers from maximising their

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