Fresh call for broker promotion campaign
The broking community has made renewed calls for the sector to unite and fund a nationwide campaign ...
The broking community has made renewed calls for the sector to unite and fund a nationwide campaign promoting the universal benefits of using brokers. The move follows increased frustration at insurers' promotion of their personal and commercial lines direct arms.
However, previous attempts to promote the benefits of brokers have floundered at the funding stage or worked on just a local scale and both the British Insurance Brokers' Association (Biba) and the Institute of Insurance Brokers
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