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Price comparison sites moving towards product-quality-based information

Price comparison websites are moving towards product-quality-based information rather than just pric...

Price comparison websites are moving towards product-quality-based information rather than just price, judging by an increase in demand for whole-of-market data from Defaqto. In the past year, the independent financial research firm has forged many new partnerships with price comparison and aggregator websites that are placing significant commercial importance and value in providing their consumers with whole-of-market information from an independent source.

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