Research puts consumer habits to the test
Recent independent research has identified that more families have long-term relationships with bank...
Recent independent research has identified that more families have long-term relationships with banks compared to insurers, and that the insurance market continues to be driven by price.
Undertaken by the Media Planning Group (MPG), the study found that participants had stronger ties with their banks than their insurance providers; they said their bank's service was satisfactory and liked the advertising and products they had on offer.
The study, which used a research panel of 50 families of two
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