Market analyst encourages sites to introduce product comparisons
Aggregator sites should introduce customer service comparisons, similar to travel review website Tri...
Aggregator sites should introduce customer service comparisons, similar to travel review website TripAdvisor, according to market analyst Foolproof.
Based on its report into how motor insurance is bought online, Foolproof found that despite price being the initial filter for buyers, they then categorised their choices according to product and service attributes.
Peter Ballard, founding partner at Foolproof, said: "We have studied how customers make online purchases, and found that it was hard to
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