Tool aims to help small firms gain ground

Connect Business Solutions (CBS) has introduced a new lead optimisation tool that it claims will help brokers compete on a level playing field with direct writers.

Optilead will aim to allow brokers to contact prospects and customers easily via text message, email, live outbound calling and pre-recorded outbound calling. Optilead will provide:

- Outbound follow-ups of online quotes within 60 seconds;

- Email follow-ups via automated call-back that connects straight to brokers;

- Text message

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