Money for old data system launched for brokers

A new way for brokers to make money through selling their unwanted data online has been launched on the insurance market.

The Trading Floor provides a solution for the personal lines market's problem of increasing costs per customer, which is fuelled by the large percentage of failed quotes. The need for a high volume of customers means that marketing encourages people to apply for quotes, many of which don't convert to real sales.

In response to this, Solutio's Trading Floor claims to be a

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