SSP promotes website design basics with new campaign for UK brokers

Software house SSP has launched a campaign to help general insurance brokers improve their e-commerce and internet distribution strategy.

The campaign, 'What makes a great website?', will offer advice on website design and appropriate transactional web solutions, in addition to a free website health check to all UK brokers.

Neil Atkins, group marketing director at SSP, said more people were buying insurance online for both business and personal needs: "Within the UK, online spend is now more than

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