L&G targets direct sales after quiet period

Insurance Age staff
01 Feb 2005

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Legal & General (L&G) plans to scale up its investment in the direct channel, and expand its affinity deals, after introducing what it calls more management focus.

Peter Richmond, business development director, L&G admitted the insurer had been "very quiet" in terms of direct sales in the past but this was set to change.

"In the past year we have scaled up our investment and we feel like we have a lot of headroom to develop this part of the business. Currently direct is just under 5% but we

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