GfK NOP survey results revealed

Insurance Age staff
01 Oct 2008

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Only one in five price comparison website users believe they receive the best deals when using the sites, according to figures from UK research house GfK NOP. A poll of 500 regular users of the sites revealed 78% of respondents believed they failed to provide the lowest priced products. Nevertheless, 96% said they would use such sites in the future. In addition, the survey revealed that little over half (52%) of participants trusted price comparison websites, and only 28% believed they were

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