GfK NOP survey results revealed
Only one in five price comparison website users believe they receive the best deals when using the sites, according to figures from UK research house GfK NOP. A poll of 500 regular users of the sites revealed 78% of respondents believed they failed to provide the lowest priced products. Nevertheless, 96% said they would use such sites in the future. In addition, the survey revealed that little over half (52%) of participants trusted price comparison websites, and only 28% believed they were
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact [email protected].
You are currently unable to print this content. Please contact [email protected] to find out more.
You are currently unable to copy this content. Please contact [email protected] to find out more.
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. Printing this content is for the sole use of the Authorised User (named subscriber), as outlined in our terms and conditions - https://www.infopro-insight.com/terms-conditions/insight-subscriptions/
If you would like to purchase additional rights please email [email protected]
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. Copying this content is for the sole use of the Authorised User (named subscriber), as outlined in our terms and conditions - https://www.infopro-insight.com/terms-conditions/insight-subscriptions/
If you would like to purchase additional rights please email [email protected]
More on E-Trading
Most read
- Aviva to boost underwriting team in move to invest in regional brokers
- Experts warn of reinsurance market crunch
- XS Direct goes into run-off in Ireland
- Gallagher appoints regional lead
- People moves: 17-21 January 2022
- Hubb targets £15m to £20m GWP for 2023
- XS Direct's UK MGA stops writing new business