GfK NOP survey results revealed

Only one in five price comparison website users believe they receive the best deals when using the sites, according to figures from UK research house GfK NOP. A poll of 500 regular users of the sites revealed 78% of respondents believed they failed to provide the lowest priced products. Nevertheless, 96% said they would use such sites in the future. In addition, the survey revealed that little over half (52%) of participants trusted price comparison websites, and only 28% believed they were

Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.

To access these options, along with all other subscription benefits, please contact [email protected].

You are currently unable to copy this content. Please contact [email protected] to find out more.

To continue reading...

You need to sign in to use this feature. If you don’t have an Insurance Age account, please register now.

Sign in
You are currently on corporate access.

To use this feature you will need an individual account. If you have one already please sign in.

Sign in.

Alternatively you can request an indvidual account here: