GfK NOP survey results revealed
Only one in five price comparison website users believe they receive the best deals when using the sites, according to figures from UK research house GfK NOP. A poll of 500 regular users of the sites revealed 78% of respondents believed they failed to provide the lowest priced products. Nevertheless, 96% said they would use such sites in the future. In addition, the survey revealed that little over half (52%) of participants trusted price comparison websites, and only 28% believed they were
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