Swinton awards contract to Kingston Communications

Insurance Age staff
01 Nov 2003

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Swinton has awarded a £3m contract for the provision of inbound and outbound call services to Kingston Communications. Swinton is hoping to make savings on outbound calls of up to £250,000 a year, as well as increase sales. The new technology is designed to increase conversion rates by routing incoming calls from '0800' numbers to the branch closest to the potential customer's house.

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