Brokers still e-business laggards, says research

Relatively few brokers are taking advantage of existing technology to gain a competitive edge over either other brokers or other insurance distribution channels.

This is just one of the key findings of the Pancentric Broker Marketing Survey, which questioned more than 7,000 brokers from the smallest one-broker operations to major networking groups and multinational operators. The brokers were asked to evaluate the use of technology as a client management and marketing tool.

Overwhelmingly, brokers