New research commissioned by Response One
New research commissioned by Response One has examined the relative effectiveness of different adver...
New research commissioned by Response One has examined the relative effectiveness of different advertising media for encouraging consumers to visit a company's website. The report found that emails to existing customers topped the list, as they were 52% more likely than average to inspire a web visit and serious purchase consideration. The more traditional media of television and newspaper advertising and direct mail - 34% and 16% above average, respectively - were found to be less effective
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