New research commissioned by Response One

New research commissioned by Response One has examined the relative effectiveness of different advertising media for encouraging consumers to visit a company's website. The report found that emails to existing customers topped the list, as they were 52% more likely than average to inspire a web visit and serious purchase consideration. The more traditional media of television and newspaper advertising and direct mail - 34% and 16% above average, respectively - were found to be less effective tha

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