Consumers' expectations of online searches

Insurance Age staff
01 Apr 2005

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Consumers' expectations of online searches for products and services are increasingly sophisticated but many FTSE 100 companies are not keeping pace with their demands. Almost two thirds (64%) of the official websites of FTSE 100 companies did not appear in the first page or top 10 results of a simple online search using keywords such as travel, insurance or bank, found new research from The Search Works, a provider of marketing services to online advertisers.

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