Consumers' expectations of online searches

Consumers' expectations of online searches for products and services are increasingly sophisticated but many FTSE 100 companies are not keeping pace with their demands. Almost two thirds (64%) of the official websites of FTSE 100 companies did not appear in the first page or top 10 results of a simple online search using keywords such as travel, insurance or bank, found new research from The Search Works, a provider of marketing services to online advertisers.

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