Distributor sets its sights on GI market

Leads distributor paaleads.com has officially launched into the general insurance market, with a home and motor online service for brokers.

Paaleads.com will offer home and motor insurance leads to brokers through its 'qualified by telephone' (QbT) service. The distributor is the exclusive retailer of leads taken from moneysupermarket.com, but it also sources leads from other UK websites. The service breaks down leads into specific groupings, so brokers are able to target the specific busines