SAP set to boost UK image with new joint business proposition

Collaborative business solutions provider SAP is aiming to increase its presence in the UK market by targeting small to medium-sized insurance companies and brokers, following the development of a new business strategy.

Norman Black, head of software at SAP UK, said that, traditionally, SAP had focused on large insurers, but that the company wanted to increase both the depth and the breadth of its reach.

He said: "While we will remain committed to our existing customers, we will drive the same

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