Provider touts SMS technology as marketing solution for brokers
A marketing and sales tool based on mobile phone technology has been developed for the insurance industry.
Infronics Technologies, which designed eZSMS, said the business messaging system could be used to send individual, filtered and updated text messages to insurance customers.
Jag Eturi, chief executive officer at Infronics Technology, said: "SMS marketing is not about mass promotional offers but specific customer interest. No one wants to receive junk mail by text, but clients will sign up for
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact [email protected].
You are currently unable to print this content. Please contact [email protected] to find out more.
You are currently unable to copy this content. Please contact [email protected] to find out more.
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. Printing this content is for the sole use of the Authorised User (named subscriber), as outlined in our terms and conditions - https://www.infopro-insight.com/terms-conditions/insight-subscriptions/
If you would like to purchase additional rights please email [email protected]
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. Copying this content is for the sole use of the Authorised User (named subscriber), as outlined in our terms and conditions - https://www.infopro-insight.com/terms-conditions/insight-subscriptions/
If you would like to purchase additional rights please email [email protected]
More on E-Trading
Most read
- Claims experts urge brokers to be more transparent and interactive with clients
- People Moves: 27 June - 01 July 2022
- Insurtech and ESG suggested to be FCA’s next regulatory focus
- Football clubs step up BI court case against insurers
- Blog: Business interruption – three essentials for brokers to get right
- Coalition targets being core market player with broker only UK cyber insurance launch
- Brokers call for better claims communication from insurers