Provider touts SMS technology as marketing solution for brokers

A marketing and sales tool based on mobile phone technology has been developed for the insurance industry.

Infronics Technologies, which designed eZSMS, said the business messaging system could be used to send individual, filtered and updated text messages to insurance customers.

Jag Eturi, chief executive officer at Infronics Technology, said: "SMS marketing is not about mass promotional offers but specific customer interest. No one wants to receive junk mail by text, but clients will sign up for

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