Marketing Campaign of the Year - Caravan Guard - Leisure Days

Caravan Guard may be one of the market leaders for mobile home insurance, but in 2004 it realised it was being sidelined by many potential customers and decided to act.

As one of the judges commented: "This was a fresh repositioning of what was a tired, samey product. The scheme growth of a third shows real results, with good research and understanding behind the excellent campaign, especially in trade magazines."

Despite moving into the area of static caravans in 2001, the potential of this