
Marketing Campaign of the Year - Caravan Guard - Leisure Days
Caravan Guard may be one of the market leaders for mobile home insurance, but in 2004 it realised it was being sidelined by many potential customers and decided to act.
As one of the judges commented: "This was a fresh repositioning of what was a tired, samey product. The scheme growth of a third shows real results, with good research and understanding behind the excellent campaign, especially in trade magazines."
Despite moving into the area of static caravans in 2001, the potential of this
Only users who have a paid subscription or are part of a corporate subscription are able to print or copy content.
To access these options, along with all other subscription benefits, please contact [email protected].
You are currently unable to print this content. Please contact [email protected] to find out more.
You are currently unable to copy this content. Please contact [email protected] to find out more.
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. Printing this content is for the sole use of the Authorised User (named subscriber), as outlined in our terms and conditions - https://www.infopro-insight.com/terms-conditions/insight-subscriptions/
If you would like to purchase additional rights please email [email protected]
Copyright Infopro Digital Limited. All rights reserved.
You may share this content using our article tools. Copying this content is for the sole use of the Authorised User (named subscriber), as outlined in our terms and conditions - https://www.infopro-insight.com/terms-conditions/insight-subscriptions/
If you would like to purchase additional rights please email [email protected]
More on E-Trading
Videos/Podcasts
Insurance Covid-Cast: How has staff productivity been impacted by remote working?
For the 35th episode of Post and Insurance Age’s video series we gathered together a panel of senior insurance managers to discuss how productive staff have been since Covid-19 lockdown, and whether it has changed as restrictions have eased?
Subscribe to our daily newsletter for all the latest news
Most read
- PIB sold to Apax funds
- FCA orders insurers to pay claims swiftly following Supreme Court ruling
- Aviva confirms office closures amid restructure
- Blog: Professional indemnity - Was 2020 the eye of the storm?
- Aviva’s Patrick Tiernan moves to Lloyd’s
- GRP-owned Premier Choice Healthcare makes first deal
- Blog: The broker fallout from the Supreme Court BI ruling