Primary General refocuses growth strategy to build broker relations

Primary General and Rural Insurance are set to target small and medium-sized independent brokers in a revamped business strategy.

In addition, Ranvir Saggu and Tim Rolfe have stepped in to jointly lead the business, and will replace Jonathan Davey as CEO of PBS Holdings. Both were members of the original management structure, however, Mr Saggu, previously chief financial officer, will now take up the post of COO, and Mr Rolfe, previously COO, will become CEO. The company said it would remain comm

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