Aggregator systems drive customers to distraction

Aggregator sites offering general insurance are failing to deliver consistent pricing and are not user-friendly, with about one in four quotes being abandoned, according to new research into online customer-service habits.

However, the report's author warned brokers that they needed to continue to invest in the online channel; predicting four out of five general insurance policies would be purchased online in 10 years' time.

The report, Online shopping survey for the general insurance market 2