Motor broker reveals TV campaign hopes

Specialist women-only private motor broker Fresh! Insurance Services is to hit the mainstream this month with a series of advertisements promoting its Ladybird brand on prime time television.

Taking on the likes of Direct Line and the Post Office, the broker plans to raise the profile of its women-only private motor brand Ladybird with a series of bright, eye-catching advertisements on various satellite channels on Sky Television.

The Ladybird advertisements, which provide a free phone number