Insurer strategy places greater emphasis on local broker partners

Ace has rolled out a new distribution model, with particular emphasis on growing its proposition among its 'preferred local' broker partners.

Patrick Drinan, national distribution and development director, UK & Ireland, at Ace European Group, confirmed that it had segmented its distribution model into three areas - international, national (including consolidators and networks) and preferred local.

In the past three months, Mr Drinan said the insurer had been bedding in its new strategy: "Our appro