NIG helps to provide support

Insurance Age staff
01 May 2003

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NIG is helping to provide further marketing support to its brokers bylaunching a new Lead Generation Guide. The 16-page manual providesvaluable insight into a range of marketing techniques designedspecifically to generate new leads. The guide will also provide brokerswith practical help in the form of sample direct-mail letters,telemarketing scripts and campaign analysis and monitoring templates. Thebook is also supported by a range of lead-generation leaflets to helpbrokers run their own

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