Research from Benchmark
Research from Benchmark Reports shows 45% of the UK's 20m internet users would buy insurance online but have yet to do so. This, it said, represents a £6bn annual opportunity for the UK insurance industry. The UK Online Insurance Report 2003 shows 9m UK internet users are ready to buy insurance online, but have yet to buy. Of these, 5m have obtained quotes online but have failed to purchase. The report is based on interviews with over 1,000 UK internet users plus expert analysis of the UK's
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