Keep in with the IT crowd

Personal Touch was established in 1994 as a network for intermediaries and independent financial advisers. The company previously used a combination of SSP icons and the TAM Quotel system for all its personal lines business operations, using an online version for household quotes.

But as Hannah Purchase, sales & development manager of general insurance at Personal Touch explains: "The web based version was highly effective to use when it first came out, but the sequential question set appeared to

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