Customers prefer online home insurance

Insurance Age staff
01 Jun 2008

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Independent research by Global Reviews has found that most customers prefer to research and purchase home insurance online. However, the company also found that many home insurance websites were not offering the service customers were looking for, with the industry scoring an average of only 47%. The survey found that when customers researched their home insurance, 53% browsed individual insurance websites, 41% used a search engine to find providers and 29% visited a comparison website. Only 22%

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