Online contact becoming increasingly attractive

Customers are showing significant interest in the increased use of the internet for day-to-day transactional dealings with insurance companies, according to a new report.

However, the IBM Institute for Business Value report entitled Trust, Transparency and Technology, A Customer's Perspective on Insurance and Innovation - or the T3 Study - also found that customers still valued a personal and face-to-face relationship with their insurers.

The study showed that while insurers must continue to