Take on technology - 'Click here' to keep your customers

Having an online presence is not just about winning new business, it is also important for businesses to keep hold of existing customers and improve renewal retention.

If companies give their customers the option to renew their policies online with a few simple clicks, they will appreciate this improved service and, more importantly, will be more likely to renew with the same provider than go elsewhere. Some brokers may be reluctant to embrace this but the following example shows how effective it