Swinton merges in bid for online market

Swinton has merged with sister company, internet motor broker its4me.co.uk, in a bid to strengthen its online business.

Speaking exclusively to Insurance Age, Patrick Smith, chief executive officer and chairman of its4me and ceo of Swinton, said: "During the next year, we will introduce the its4me policies within the Swinton branches and create a total merger. In parallel with the current its4me internet service, we have built a clone on the Swinton system. The Swinton service is integrated i