ABC unveils new identity as part of future strategy

ABC, the broker insurance division of the LV= general insurance business, has unveil a set of new product offering, including car, commercial combined, property owners, shops and offices and surgeries insurance.

In addition, ABC has opened commercial branches in Croydon, Maidstone, Bristol, Manchester, Leeds and Sheffield. ABC said it intends to continue to develop its branch network to ensure brokers have easy access to local decision makers.

During the last 12 months, ABC has made a number