powers MSN insurance service’s services will be integrated with MSN’s website to provide visitors with a what it called a 'seamless user experience'. The partnership will allow’s insurance panel partners to communicate with a Microsoft Advertising network that reaches 70% of the UK online population.

The new service has gone live and will include car, home, life, medical, travel, pet, income protection, motorbike and breakdown insurance.

James Curran, white label partnerships manager