New aggregator site enters congested market

Lloyds TSB has entered the increasingly competitive aggregator market with the launch of insurance.co.uk, the first high street bank to do so.

The site claims to offer the most comprehensive search of any comparison service by comparing price, what the customer wants and what the provider offers.

Lloyds TSB optimistically predicted that the size of the aggregator market would double over the next three years despite recent warnings from Henry Engelhardt, group chief executive of Admiral, Confused.com’s parent company, that conditions would get tougher as the market became increasingly congested.

Steve Grainger, head of insurance.co.uk

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