New aggregator site enters congested market

The site claims to offer the most comprehensive search of any comparison service by comparing price, what the customer wants and what the provider offers.

Lloyds TSB optimistically predicted that the size of the aggregator market would double over the next three years despite recent warnings from Henry Engelhardt, group chief executive of Admiral, Confused.com’s parent company, that conditions would get tougher as the market became increasingly congested.

Steve Grainger, head of insurance.co

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