Axa expands protection website

The dedicated protection web resource was first launched in March to provide advisers with toolkits, statistics and testimonials to help them sell protection.

Axa has been collecting data to identify the most popular areas of the site which include the free adviser tool kit area which 28% of advisers looked at and 27% wanted to find out more about protection products for mortgages.

Additional content on the site includes the following: two new customer-facing sales aids on income protection, as

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