Chris Baker, Deana Kearns and Eileen Barter, formerly of Aon Trade Credit have formed Credit Insurance Alliance (Brokers), a new specialist support operation designed to enable general insurance brokers to realise the potential of their client portfolio from trade credit protection and trade finance related products.
Mr Baker, previously an executive director with Aon Trade Credit, has 27 years in credit insurance broking.
He explained; "Credit insurance is enjoying a mini-boom as more companies appreciate the risks to their business of customer default in the current business climate, where Industry analysts and Credit Insurers have warned of reduced growth and are seeing accelerating business failures amongst medium and large-scale enterprises.
"Many brokers have no specialist expertise in this area. Our role is to act on their behalf as an outsourced credit broking operation- opening up a new revenue stream whilst protecting their portfolio from attack from competitors who use credit insurance to stimulate and generate a full risk/ business review.
"We are ideally placed here in the Midlands to support brokers across England and Wales offering a full service to all clients and prospects alike," he added.