Non-disclosure campaign sees rise in critical illness payments

Norwich Union has announced an 11% increase in critical illness payments since 2005, following a series of initiatives to drive down non-disclosure. According to the insurer’s latest Critical Insurance Claims Report, 80% of 2006 CI claims were paid, followed by 86% during January-June 2007. This compares to 75 of claims paid in 2005.

The announcement follows a series of initiatives designed specifically to drive down non-disclosure rates on protection products, including critical illness cover. Over the last 12 months the UK’s leading insurer has spearheaded a sustained campaign to educate consumers about the importance of full disclosure on applications.

In July Norwich Union launched a pilot where 5,000 existing protection policyholders were asked to review their original application forms and supply any medical