Non-disclosure campaign sees rise in critical illness payments

The announcement follows a series of initiatives designed specifically to drive down non-disclosure rates on protection products, including critical illness cover. Over the last 12 months the UK’s leading insurer has spearheaded a sustained campaign to educate consumers about the importance of full disclosure on applications.

In July Norwich Union launched a pilot where 5,000 existing protection policyholders were asked to review their original application forms and supply any medical