Online leakage hurting insurance firms

Insurance Age staff
21 May 2009

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In a survey of 500 consumers who regularly use finance and insurance websites, the research found that 84% of respondents have abandoned their shopping basket in the past year, whilst 68% of respondents would not go back to a website if the purchasing process had been unsatisfactory.

When asked why they had decided to abandon their shopping baskets, one in three respondents cited one of the following reasons: the website was too slow; a desire to find the products cheaper elsewhere; or simply

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