First 'pay how you drive' scheme launched

GreenRoad and Admiral are offering select UK councils an incentive programme that rewards young drivers who drive safely with reduced insurance premiums and the ability to earn cash vouchers when they drive in a safe manner.

The first council to take advantage of this scheme is Staffordshire County Council, which is going live with its Young Driver Coaching Programme and installing GreenRoad's Safety Center in up to 500 cars in the county.

Admiral is offering a 25% discount to all the young

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